- Gone are the times of which your father and grandfather will reminisce, times where a lotion after a shave was touch of femininity too far, and we’re thankful they have passed, opening up the exclusively women only world of self preservation through skincare. Since this acceptance of male grooming that extends beyond a splash of water and some Dax Wax, the skincare industry has bombarded us with male orientated moisturisers, lotions and potions, all of which have been lost on us as we fail to understand what difference the Aloe Vera or Vitamin E has actually made.
- Cue FiT Skincare. A skincare brand that has actively focussed on a mans needs for flawless skin and the high probable cause for a lack thereof, the gym. A mans skin has to put up with all the harsh realities of everyday life none more testing than that of the gym, between the air conditioning drying it out and the wrinkles likely caused by the “one more rep” face you just pulled, you’ve got a lot of need to look after your skin, it’s done a lot for you.
We took on the challenge to test these products, devising three main criteria for review; Hydration (how hydrated it left us feeling after use), Lasting Results (How long did it leave us feeling that hydrated) and Residue (Was hydrated all it left us feeling?). We compared the scores and gave our overall out of 10 score.